Shapermint, the quickly developing top online shapewear store in the US, is upsetting the shapewear business by engaging its locale of ladies to feel increasingly positive about their very own skin – regardless of whether it comes at their very own cost.
This eccentric methodology is apparent in their most recent crusade, named #ThisIsMyTruth. The principle video (observed just shy of 10 million times on Facebook) features distinctive ladies’ voyages towards body certainty before Shapermint uncovers its fact: that no lady quite shapewear, however they’re there in the event that they “need that additional increase in certainty en route,” The organization perceives that shapewear may not be the response for everybody, concentrating rather on their central goal to enable ladies to feel amazing and wonderful – with or without shapers.
The online retailer is setting another standard in the shapewear business by starting discussions around their self-declared “development,” drawing in ladies in surprising numbers. Actually, Shapermint brags of growing a network of more than one million clients in their initial nine months, with practically 50% of them being first-time shapewear purchasers.
